Hyundai: The Early Years and Product Development — The Pony

Don Southerton takes a look back at Hyundai’s Pony.

With the Hyundai Motor Group recently announcing, the revival of Vintage Seoul with PONY Heritage Model in ZEPETO 3D Avatar Universe, I thought this would be a good time to share an excerpt from my 2012 book, Hyundai and Kia Motors The Early Years and Product Development.

Check out my article in Branding in Asia
https://www.brandinginasia.com/hyundai-and-kia-motors-the-early-years-and-product-development-the-pony/

Photo courtesy of Branding in Asia and YouTube