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Habit Burger Grill Sets Sights on Korea

Don Southerton
3 min readOct 26, 2019

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Proud to announce The Habit Burget Grill Looks to South Korea!

Interested? Contact me at dsoutherton@bridgingculture.com

The Habit Burger Grill (Nasdaq: HABT) is setting its sights on South Korea as the next international growth target as the burger-centric restaurant concept continues its steady march abroad. To support its expansion plans, The Habit has partnered with the experienced business development consulting firm, Bridging Culture Worldwide to attract multi-unit franchise development companies.

“South Korea, with its savvy consumers, open minded culture and interest in global brands is an ideal marketplace for The Habit Burger Grill’s expansion,” said John Phillips, The Habit Burger Grill’s Chief Global Business Partnership Officer. “The people of South Korea appreciate quality food and enjoy the fast-casual experience. We look forward to working with Bridging Culture Worldwide to find the right franchise partner to ensure our mutual success.”

The Habit Burger Grill’s entry into the South Korea marks the next phase in a larger international expansion plan. Bridging Culture Worldwide will help The Habit lead its expansion into the broader Asia-Pacific region. The consulting, strategic planning and market entry service is excited to join this venture.

“South Korea has embraced premium Western brands and The Habit Burger Grill delivers exactly what consumers are seeking — great food and excellent service. With their distinctive fresh…

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Don Southerton
Don Southerton

Written by Don Southerton

Trusted Korea business consultant / mentor / author / strategist

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